Scaling Startups at speed.

We're the growth-centric marketing and capital raising experts you need.

An image of a computer displaying a range of equity crowdfunding projects.A selection of marketing images for the PhycoHealth Crowdfunding campaign.A selection of marketing images for the Grow it Local Crowdfunding campaign.

Are you ready to crowdfund?

Trusted by:

Swarmer Logo
Birchal Logo
Venturecrowd Logo
Hard Fizz Logo
Vitadrop Logo
PhycoLife Logo
Venus Shell Systems Logo
Got Cakey Logo
Edible Cutlery Logo
Wavie Logo
Grow it Local Logo
Cooee Cookies Logo
Blue Harvest Logo
Real Good Honey Logo
Food Recycle Logo
Nexba Logo
Goodness Group Global Logo

About us —

Experts in capital raising
and e-commerce.

We’re a boutique marketing agency that generates growth for Start-ups, Scale-ups and fast growing businesses.

$8M+
invested in
our clients
2,000+
inspired
investors
25+
SATISFIED CUSTOMERS
and counting

Clients Testimonials

What our clients have to say about our services.

5 etoiles trustpilot

An invaluable asset and the secret sauce of our success in the campaign.

With Social Start-Up labs at the helm we slid elegantly and rapidly into a world of no fuss, direct brilliance, execution and delivery in a time span of weeks. I would describe SSL as the most trusty and enlightened captain and navigator of the voyage.  Thank you!

Pia W.
Venus Shell Systems
5 etoiles trustpilot

Fully funded and it wouldn't have happened without them.

It’s been my absolute pleasure to work with SSL on my crowdfunding project. Not only where they professional and knowledgeable in crowdfunding, they were able to listen to my needs and catered suggestions towards it. Pippa was dedicated, trustworthy and has a lovely personality to work with. She also has a great network of people in branding, marketing and PR areas and was not hesitant to make intros. I would highly recommend SSL to anyone who is looking for help to take a product to market.

Moya Y.
MOYA London
5 etoiles trustpilot

Above and beyond!

I engaged SSL to assist with campaign copywriting for our most recent ECF raise. They went above and beyond to understand the nuances of our business and investment opportunity and became a vital member of our campaign strategy team. I would highly recommend SSL's support to those considering or embarking on an ECF raise.

Summer P.
Kindship
5 etoiles trustpilot

Thank you for everything!

What can I say about Pippa and Social Start-up Labs!! Pippa helped us navigate our whirlwind ECF campaign and was instrumental to our success. Her determination, dedication and quick problem solving skills were exceptional and we are truly grateful that she managed the full marketing side of our campaign. Late nights, early mornings and weekends we're not expected, but Pippa managed our campaign with the utmost dedication. We will without doubt be using Pippa and Social Startup Labs again..

Andy D.
Wavie
5 etoiles trustpilot

Highly recommended.

Working with Pippa & Social Start-up Labs was a breeze, which is exactly what you want when running a hectic Crowdfunding campaign. Super professional in all aspects, very responsive and reliable. Loved working with Pippa, proof was in the pudding, in that we got great results in our campaign!

Annabel S.
Food2Soil

What we do:

We provide bespoke capital raising and e-commerce services to help brands scale at speed.

6 Easy Steps to Get Started with Us

1

Discussion

Get in touch with us to discuss your campaign requirements and objectives. We'll listen closely to understand your vision and goals.

2

Proposal & Agreement

Based on our consultation, we'll provide a detailed proposal outlining the campaign deliverables, timeline, and budget.

3

Project Kickoff

With the agreement in place, we’ll schedule a kick-off meeting to introduce you to our team and discuss the project, plan the deliverables and time frames.

4

Implementation

Our team will start working on your campaign, keeping you involved and updated with regular catchups.

5

Live Phase

As the campaign progresses, we keep you updated with weekly reports and meetings, ensuring you're in the driver seat as we optimise and engineer the best results for your campaign.

6

Debrief & Post-raise.

Upon completion we provide post-raise support to ensure everything runs smoothly after the campaign has come to a close.

FAQs

Get answers to common questions about our services

What is equity or 'Crowd-sourced funding?'

Crowd-sourced funding is a financial service where start-ups and small businesses raise funds, generally from a large number of investors or their existing community (the crowd) that invest small amounts of money.

How does equity crowdfunding work in Australia?

Companies create a campaign on an Australian Securities and Investments Commission (ASIC) licensed platform, providing details about their business and investment opportunity. Investors can then purchase shares in the company through the Intermediary platform.

Please note that businesses raising capital through crowd-sourced funding should always follow ASIC’s CSF rules and legislations. 
You should always read the CSF offer document and risk warning before investing in a business. A provider of CSF services must hold an Australian financial services (AFS) licence.
Disclaimer: Social Startup Labs Pty Ltd does not offer financial advice or financial services. Any information provided by us is for informational purposes only and should not be construed as financial, investment, or tax advice.

We recommend consulting with a qualified financial professional or advisor before making any financial decisions.

Find out more on ASIC’s website here.  https://asic.gov.au/regulatory-resources/financial-services/crowd-sourced-funding/

What are the risks and benefits of equity crowdfunding in Australia?

Benefits include access to funding for start-ups and the potential for significant returns for investors. Risks for investors involve the high failure rate of start-ups, the potential loss of invested capital, and limited liquidity of shares.

Who can invest in equity crowdfunding in Australia?

In Australia, both retail and sophisticated (accredited) investors can participate in equity crowdfunding. Retail investors are subject to a cap, currently set at AUD $10,000 per company per year. To invest more than $10,000 you will need to be verified as a 'wholesale investor' which involves having a qualified accountant certify that you;
- have net assets of at least AUD$2.5 million; or
- have a gross income for each of the last 2 financial years of at least AUD $250,000.

What platforms are available for equity crowdfunding in Australia?

Licensed platforms in Australia include Swarmer, Birchal, VentureCrowd, and OnMarket, among others. These platforms facilitate the connection between startups seeking investment and potential investors.

Where does Social Start-up Labs come into things?

Social Startup Labs is a boutique digital advertising agency specialising in end-to-end capital raising and e-commerce services across Australia and the UK. We take on a limited number of campaigns at a time, ensuring each client receives the attention and expertise they deserve. With fast turnaround times and exceptional attention to detail, we collaborate closely with your team to implement strategies and tools that drive growth and deliver the results you need.

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